From the fast-paced drama of America's toughest tournament trails to quiet, welcome respites with family and friends, the sport of fishing has traveled far from the cane poles and hollow perceptions of days gone by. Alongside that transformation, Ranger Boats has built a solid reputation for premium quality and unmatched value while strengthening families, fishing and personal dreams.

With more than 40 different models and 5 different series, it's a legacy of leadership that continues to grow.

The beginnings of Ranger can be traced to 1968 when founders Forrest and Nina Wood were operating a successful fishing guide service on Bull Shoals Lake, the White River and Crooked Creek. Guiding from large, heavy, wooden boats, Forrest's long hours and years of guiding taught him the value and real need for a design which was comfortable, efficient, and most importantly… demonstrated unquestionable quality. With those merits in mind, his dream to build a quality fishing boat began.

The Hook Up Tackle Company, America's premier online tackle store! We are a family owned and operated business since 1999. Our company was founded with the belief that all anglers want the same thing: cutting edge products, low prices, and outstanding customer service. We strive to meet those needs everyday. Our company is staffed by people who's lives depend on catching fish. Some of our staff are tournament anglers on the FLW Tour and Bassmaster Elite Series. Others are full time guides and world travelers who demand only the finest equipment and tackle available. If you don't see it on our site, we don't use it!

Unlike most tackle stores which are located in large city centers, our home base location is on the shores of Lake Pleasant, Arizona, one of the best bass fisheries in the southwest. Our on the water location allows us to test and try out new and upcoming baits and techniques, and give our customers real advice and recommendations on tackle that they purchase. We guarantee you the best products at the best prices, and delivered fast, so you can catch more fish!

Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils.

The Vision of Mercury Marine
To be the most respected and revered global marine industry leader, enhancing the consumer’s positive boating experience by providing the finest marine propulsion systems and services, integrated electronics, and parts and accessories.

Powell has been committed to offering the finest equipment and customer service to fisherman across the world for nearly 100 years. Today, we continue this tradition of excellence by utilizing the most advanced materials and manufacturing techniques. We produce fishing rods with superior performance characteristics that are among the lightest and most durable in the industry.

Making and standing behind an excellent product it is what we are all about.

We are constantly researching new innovative materials and manufacturing techniques to ensure that you have the very best equipment that money can buy, without having to pay an arm and a leg for it. Our pledge is that we will never waiver on our commitment to providing superior service and cutting-edge products.

Whether your pursuit involves bass or fly rods; we look forward to having you become a member of the Powell Rods family of customers, and experiencing the best performance and value in fishing rods on the planet.